The One Club for Creativity has announced the winners of its 2026 One Show Pencil and Merit awards, with agencies, studios, and brands in Asia-Pacific receiving 16 Gold Pencils, 17 Silver, 42 Bronze, and 125 Merits.
The Pencil and Merit winners were announced ahead of the conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York, hosted by comedian and actor Leslie Jones. Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled at the ceremony.
Ogilvy Singapore led the world with nine Gold Pencils. All of the Golds were for “Vaseline Verified” on behalf of Vaseline, working with Ogilvy South Africa, Cape Town, Ogilvy UK, London, and Ogilvy New York.
Entries were received from 69 countries this year. The 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silver, 296 Bronze, and 747 Merits.
2026 One Show Gold Pencil winners from APAC
Australia
Leo Australia, with Le Polish Bureau, OMD Sydney, and Hogarth Sydney earned recognition for “Haven” for Suncorp Insurance across multiple categories:
- Creative Use of Data, Data-Driven Personalization
- Creative Use of Technology, Creative Use of Data
China
- By-Enjoy Fujian with Graphic Design Association Shenzhen “GDC Award 2025” for GDC Award in Design & Branding, Brand Identity – System
- The Nine Shanghai “Fascinating” for Shenzhen Tourism Bureau, China in Design & Branding, Craft – Photography
India
- Studio Eeksaurus Productions Pvt. Ltd. Mumbai “Desi Oon” for Centre for Pastoralism in The Indies, Craft – Animation/Motion Design
Japan
- Hakuhodo Gravity Inc. Tokyo with Hakuhodo Cabin Inc. Tokyo “Craftman.Ships” For Ships Ltd. In Design & Branding, Craft – Animation
- Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo “Beyond Labels” for Heralbony in IP & Product Design, Narrative & World-Building
Singapore
Ogilvy Singapore, with Ogilvy South Africa Cape Town, Ogilvy UK London, and Ogilvy New York earned recognition for “Vaseline Verified” for Vaseline across multiple categories:
- Creator Content, Multi-Creator Collaboration
- Creator Content, Community Activation
- Cultural Driver, Creator/Brand Collaboration
- Direct Marketing, Social Media – Creator-Driven Engagement
- Direct Marketing, Social Media – Influencer Marketing
- Health & Wellness, Social Media – Influencer & Creator
- Public Relations, Digital & Online
- Public Relations, Community Building
- Social Media, Community Engagement
Globally, three agencies — LePub México México City, Rethink Toronto, and Uncommon Creative Studio London — won seven 2026 One Show Gold Pencils each, followed by McCann Paris and Omnicom Chicago with six each, Apple Cupertino and VML New York with five each, and Publicis Conseil Paris and Serviceplan Germany Munich with four each.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
