South Korean automaker Kia has launched a global partnership campaign with the Netflix film Wake Up Dead Man: A Knives Out Mystery, featuring the fully electric mid-sized SUV, the Kia EV5.
Following a teaser released on December 4, Kia revealed the main creative film of the collaboration, The Kia EV5 x Wake Up Dead Man: A Knives Out Mystery. The campaign pairs the EV5 with the third installment of Rian Johnson’s Benoit Blanc mystery series, blending intrigue and humor as detective Benoit Blanc, played by Daniel Craig, tackles his most dangerous case.
“Through our partnership with the Netflix film, Wake Up Dead Man: A Knives Out Mystery, we aim to strengthen brand familiarity and deliver fresh, inspiring ways for customers to engage with Kia EV5,” said Charles Ryu, Senior Vice President and Head of the Global Brand & CX Division at Kia.
“Much like the film’s protagonist, who relentlessly pursues clues with authenticity, Kia strives to become the leading EV brand—creating bold, innovative experiences that resonate with our customers.”
