VaynerMedia has appointed Hajar Yusof and Aga Sitarczuk as Business Directors within its Consulting arm in Asia Pacific. Both appointments are aimed at meeting what the agency describes as growing demand for social-first marketing transformation across the region.
Yusof is based in Kuala Lumpur; Sitarczuk in Singapore. Both report to Shrey Khetarpal, Head of Consulting, VaynerMedia Asia Pacific.
Yusof brings more than 10 years of agency experience to the role. She joins from Naga DDB Tribal, where she spent five years as Head of Digital Experience, integrating brand and social scopes through a social-first lens. Earlier in her career she held roles at IPG Mediabrands and GroupM. She was named to Campaign Asia’s 40 Under 40 list in 2024.
“Having spent more than a decade shaping brands through social media, I’m excited to begin a new chapter helping businesses that truly believe in a social-first approach unlock growth across Asia Pacific,” said Yusof.
“I’m incredibly grateful to start this journey with VaynerMedia Consulting.”
Sitarczuk joins with more than 16 years of experience across brand management, digital transformation, and AI implementation, having worked at agencies including BBDO Worldwide and VML. Most recently, she served as Marketing Transition Lead for L’Oréal SAPMENA, where she led the centralization of marketing operations. Her career has spanned roles in London, Warsaw, and Singapore, and she has managed brands across 30 markets.
“Having spent my career embedding with senior leadership teams to design marketing operating models and drive digital & AI transformation, I know firsthand that brands need more than just theoretical advice to navigate today’s landscape,” said Sitarczuk.
“I am thrilled to join VaynerMedia Consulting to help our clients build the internal agility, operational efficiency, and social-first marketing ecosystems required to capture modern consumer attention for business growth.”
VaynerMedia launched its Consulting arm in the Asia Pacific two years ago.
