Lenskart has launched a limited-edition eyewear collection in India, developed in collaboration with POP MART, and unveiled at a launch event in Gurgaon featuring Actor Janhvi Kapoor.
The collaboration marks POP MART’s first official collaboration in India. POP MART is the company that popularized blind-box collectible culture and the popular Labubu character range.
The collection is inspired by Sweet Bean’s ‘I Want A Hug’ series and features 21 eyeglass and sunglass styles. The range incorporates temple artwork, Sweet Bean branding, star-and-heart accents and character-inspired details.
Lenskart Bitz frame purchases will include Sweet Bean-inspired magnetic Bitz charms packaged in surprise blind packets. The charms can be attached to compatible Lenskart Bitz frames, allowing consumers to personalize their look.
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The India launch follows Lenskart’s POP MART collections in Singapore and Thailand.
“POP MART is a global phenomenon that has defined the fashion trends of a generation,” said Peyush Bansal, Co-founder & CEO, Lenskart.
“With this collaboration, we are officially bringing this cultural statement to India for the first time in history, and this partnership is only just the beginning.”
