The 2023 Gerety Awards has wrapped up another year with the jury of members from across the globe awarding 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, with 159 entries remaining on the shortlist.
The campaigns taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, and diversity but also for humor, a cherished and missed trait in the industry today, the awards noted.
The Gerety Awards 2023 winners for the APAC region include:
-Artcare for AXA created by Publicis Groupe Hong Kong wins a Bronze in the Media Cut.
-Pave it Forward for INFINITI by Beacon Communications wins Silver in Innovation, Experience and Work for Good Cut.
-McCann Tokyo wins Silver in the Innovation Cut with TOY8 Screening
-Unbranded Menu for McDonald’s by Leo Burnett Manila, wins two bronzes, one in the Experience Cut and the other one in the Innovation Cut.
-REmemory for Want Show Laundry by Ogilvy Taiwan wins a Bronze in the Work for Good Cut.
-The Cleft Choir for Listerine by BBDO Bangkok wins a Bronze in the Health Cut
Grand Prix Awarded to The Monkeys, Edelman, McCann, and DDB:
Grand Prix for Alternative Media in the Innovation Cut:
The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song
Grand Prix for Integrated Campaign in the Experience Cut:
See My Skin, Vaseline Healing Jelly for Unilever by Edelman
Grand Prix for Strategy in the Work For Good Cut:
Where To Settle for Mastercard by McCann Warsaw
Grand Prix for Integrated Campaign in the Humour Cut:
Apologize the Rainbow for Skittles by DDB Chicago
Globally the most Awarded piece of work is THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany, winning 3 Gold, 3 Silver and a Bronze.
The second most awarded piece of work is Apologize the Rainbow for Skittles by DDB Chicago winning 1 Grand Prix, 2 Gold, and a Silver.
Shout for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up 1 Gold, 4 Silvers and a Bronze.
The most awarded brand in the world at the 2023 Gerety Awards is McDonald’s. Joan Colletta Senior Director, Global Brand Marketing McDonald’s had the following to say: “Being recognized by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world. Congratulations to all the brands recognized this year and we’re proud to be in your company.”
This year’s winners come from 34 different countries. The Gerety Awards, is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year Gerety brings together some of the greatest creative leaders to look at work from a powerful perspective.
See all the winners at www.geretyawards.com
