With people all over the world are getting restless in quarantine during the COVID-19 pandemic Snickers and BBDO Guerrero have partnered together on a new campaign looking to highlight one of the best things about staying home — being you.
The series of social posts that put a twist on the brand’s popular tagline “You’re Not You When You’re Hungry”, the series of social posts focusing on things that your not missing out on while working at home such as common workplace pet peeves such as being forced to stop on every floor on the elevator – things that don’t happen when you stay at home.
“We thought it would be good for the brand to champion the positive side of working from home. And as the team discovered, there are definitely some upsides to the situation,” said BBDO Guerrero Creative Chairman David Guerrero.
The social media campaign on Facebook ‘’You Stay You When You #StayHome’ is growing into a crowdsourced effort, as people fill in the blanks and share their own relatable and comical stories as well.
“BBDO Guerrero’s twist on the Snickers global line couldn’t have come at a better time. This campaign of humorous posts is exactly the positive boost our consumers need,” said Snickers Senior Brand Manager, Marilyn Chew.
You can see more of the campaign over on Snicker’s Facebook page for the Philippines.