Pipaltree.ai has appointed Ajay Ravindran as Vice President – Brand Intelligence. Based in Bengaluru, Ravindran joins the company from FCB Ulka, where he was National Planning Director, and will lead efforts to help clients adopt the company’s Actionable Brand Intelligence platform.
Ravindran has more than two decades of experience across brand marketing, strategy, qualitative research, and media planning. Before joining FCB Ulka, he was Head of Brand Marketing at Razorpay.
Previously, he has worked with brands including Unilever, Amul, Vodafone-Idea, ITC Foods, Britannia, 3M, Flipkart, Dell, Madura Garments, Dabur, and Tanishq.
At Pipaltree.ai, Ravindran will build and lead a client success team focused on educating, nudging, and creating champions of Actionable Brand Intelligence within client organizations. His role includes helping clients move beyond episodic, once-a-year brand studies to an always-on system that uses real-time signals to guide brand decisions.
“For me, Pipaltree represents a rare and ambitious endeavour – to restore brand to its rightful place at the centre of business conversation, and to deploy AI not as a mechanism for acceleration, but as an instrument of investigation,” said Ajay Ravindran.
“The distinction between brand strategy, which is currently episodic, long-term, and retrospective, and brand intelligence, which is continuous, diagnostic, and forward-looking, represents a fundamental paradigm shift. That shift is what compelled me to join. What we are undertaking is formidable. That is precisely why it matters.”
“Actionable Brand Intelligence is a new idea in brand marketing, and Pipaltree is a first-of-its-kind product,” said Navin Narayanan, Co-Founder, Pipaltree.ai.
“Any new thinking like this requires organisational behaviour change. It’s not just about adopting a tool, but about rethinking how a brand is managed and driven. Ajay is uniquely positioned for this role because he has sat on both sides of the table and Ajay knows the challenges and opportunities from both angles. We are incredibly lucky to have someone of his calibre to build out this critical function.”
