Dentsu Thailand has appointed Phannika Vongsayan as Chief Growth Officer, as the network expands its leadership team to support its growth plans in Thailand.
In the newly created role, Vongsayan will be responsible for building new client opportunities, strengthening strategic partnerships, and shaping commercial growth initiatives, including a sharpened focus on scaling dentsu Thailand’s creative ambitions.
Vongsayan brings more than two decades of experience building and scaling agency businesses in Thailand. She co-founded Wolf BKK before taking on the role of Group CEO at TBWA\ Group Thailand.
She has also served as a juror for the ONE Asia Creative Awards, the Gerety Awards, and multiple editions of the APAC Effie Awards.
“We have earned our position in Thailand over many years, building through consistency, enforced quietly, over time,” said Sanjay Bhasin, CEO, dentsu Southeast Asia.
“Consistency like that has to be protected by continuing to push forward. We are therefore investing in growth because we believe there is more to win. Specifically, the expectations of brand ideas and craft are scaling fast and at a new level of sophistication. We have a team built for exactly that, and what we need now is someone who can make sure that capability reaches every opportunity it deserves to. Phannika joins a business that is already on the front foot. She has built a strong track record of growing businesses in this industry, and brings the rare instinct to grow from a position of strength. I am confident she will bring that same rigour to dentsu Thailand.”
“Thailand is a market with deep creative talent, entrepreneurial energy and increasingly complex business challenges, making it an exciting place to drive the next chapter of growth,” said Phannika Vongsayan.
“dentsu has built a strong position through the strength of its people, integrated capabilities and long-term client partnerships. As the advertising industry evolves, we have an opportunity to redefine the role of agencies by moving beyond delivering campaigns to becoming more meaningful growth partners for clients. By bringing together the full breadth of capabilities across the dentsu network, we can create greater value and play a more strategic role in our clients’ business growth. I am excited to join the team and help unlock even greater ambition together.”
