Omnicom Media has been appointed as the media agency for Qantas Group in Asia. The appointment expands OMD’s remit to oversee media strategy, planning, and buying for Qantas and Jetstar across seven Asian markets as well as regional campaigns.
Under the appointment, OMD will oversee media activities across Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan, and Japan, in addition to regional campaigns. A key hub will operate from Singapore and Japan.
The appointment consolidates the Qantas Group media remit across the Asia-Pacific region with OMD, extending a relationship between the two companies that has covered Australia and New Zealand since 2015.
“This expansion and consolidation reflect the strength of our partnership with Qantas and the trust we have built together across the APAC region over many years,” said Charlotte Lee, President, OMD APAC.
“As consumer journeys become increasingly fragmented and new purchase pathways continue to emerge, data, technology and innovation are critical to helping brands stay connected to their audiences. By combining our industry-leading tools and technology with world-class talent and capabilities, we are able to simplify complexity, unlock growth opportunities, and create more meaningful connections between Qantas and its customers.”
