Malaysia-based THE SHOUT GROUP has added five new clients to its roster in the first half of 2026, spanning entertainment, FMCG, property, food and beverage, and financial services.
The agency, formerly affiliated with FCB Worldwide, already counts Malaysian Aviation Group, RHB Bank, EcoWorld, Darlie, Guardian, Hyundai, PepsiCo, McCain and Haleon among its clients. It secured a year-long social media management appointment for United International Pictures, helping promote recent releases including The Super Mario Galaxy Movie, Minions & Monsters and The Odyssey.
THE SHOUT GROUP also won Sunway Malls’ 2027 30th anniversary campaign, tasked with developing the mall group’s key creative assets and anniversary messaging.
The agency strengthened ties with Secret Recipe, a relationship that began with a cross-category collaboration involving the agency’s client Bioré. Secret Recipe then selected THE SHOUT GROUP to pitch for a brand revitalization campaign targeted at winning over younger consumers in the casual dining space.
“Choosing to work with THE SHOUT GROUP was an easy decision,” said Ryan Chung, Marketing Manager, Secret Recipe.
“Their proposal stood out immediately, and that’s why we awarded them the win.”
THE SHOUT GROUP also secured branding duties for Paramount Corporation Berhad, working alongside public relations consultancy Perspective Strategies. The remit covers brand architecture and identity creation for the corporation.
“We went into this pitch with THE SHOUT GROUP as collaborators, and it turned out to be one of the most rewarding partnerships we’ve experienced,” said Tan May Lee, Partner and Executive Director, Perspective Strategies.
“It reinforced our belief that the strongest solutions come from strategic partnerships, where diverse expertise comes together to deliver greater value for clients. Here’s to many more opportunities to create winning work together!”
The agency also won a brand campaign for Président in Hong Kong, extending its work with Lactalis’ brands, which began with Lactel and QBB in Malaysia. THE SHOUT GROUP partnered with BBDO Hong Kong for local strategic support to secure the Président win.
“Our success is proof that strong strategic thinking and focus on creativity resonate across channels, industries and borders,” said Shaun Tay, Co-owner and Chief Executive Officer, THE SHOUT GROUP.
“It’s how we’ve built our agency. The undeniable fundamentals that solve problems and deliver results.”
