Tiger Balm has launched its first large-scale 3D naked-eye outdoor campaign in Hong Kong, featuring immersive billboards.
The activation is accompanied by a limited-time public event offering free ice cream to participants who share photos or videos of the displays on social media.
The campaign features the brand’s “Golden Tiger” appearing in three-dimensional animations on outdoor screens at Chungking Mansions in Tsim Sha Tsui and Yau Shing Commercial Centre in Mong Kok. The displays are intended to engage both local residents and visitors.
In August, Tiger Balm will partner with Hong Kong’s Mobile Softee ice cream trucks for the “Catch the Tiger, Get an Ice Cream” event near the two billboard locations.
