After earlier this week accusing Apple of threatening to “withhold Twitter from the App Store, but won’t tell us why,” Elon Musk has said he and Apple CEO Tim Cook have “resolved the misunderstanding”. The discussion with Cook comes after earlier this week Musk also said that Apple “stopped advertising” on the platform.
Regarding the consideration of removing Twitter from the App Store Musk tweeted on Wednesday that during his conversation with Cook “Tim was clear that Apple never considered doing so.”
Musk did not say if the two tech leaders discussed Apple’s advertising at the meeting.
Apple advertising on Twitter
In the earlier charge that Apple “mostly stopped advertising,” Musk went so far as to question if the alleged pause in ad spend was because “they hate free speech in America.”
Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.
— Elon Musk (@elonmusk) November 30, 2022
Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why
— Elon Musk (@elonmusk) November 28, 2022
However, according to data from digital ad analytics company Pathmatics, Apple spent $84,615 on Twitter ads the very same day Musk made the accusations reports Gizmodo, The day prior Apple spent $104,867.
Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?
— Elon Musk (@elonmusk) November 28, 2022
According to the data Apple’s Twitter advertising purchases rose from October to November, with Pathmatic research cited by Gizmodo showing Apple spent $1,005,784.22 on Twitter ads in the first 28 days of November – exceeding the company’s October budget of $988,523, according to the analytics firm.
Scoop: Musk says Apple "mostly stopped" advertising on Twitter. On the same day, Apple spent over $84,000 on Twitter ads.
In fact, Apple's Twitter ad spend is up in November. They spent over a million dollars this month alone. https://t.co/CFpzAtsr1s
— Thomas Germain 🐀 (@thomasgermain) November 30, 2022
According to internal documents cited by the Washington Post, Apple was Twitter’s biggest advertiser in the first quarter of 2022, making up 4% of the company’s revenue during that period for a total of $48 million.
