Honda Thailand to launch “QUAKE ‘EM UP,” a campaign done in collaboration with Hakuhodo Bangkok, positioning the New Honda City for a new generation of drivers.
Shot in a music video style, a series of campaign films features Thai singer MILLI.
Rolling out nationwide, the QUAKE ’EM UP campaign spans film, music, digital, social media, out-of-home, and dealership communications, delivering a full-funnel brand experience across multiple consumer touchpoints.
The film was released on Honda’s YouTube page Jun 26, followed by other videos and shorts related to the campaign.
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