McDonald’s India West and South has launched a campaign for its new offering, McSaver Meals. According to the campaign, McSaver Meals redefine the concept of ‘value’ by bringing alive the ‘feel-good’ moments without straining their wallets.
The campaign, created by DDB Mudra Group, features three films.
In one, the narrative unfolds in a bustling McDonald’s store, where three robbers, initially focused on a heist, succumb to the temptation of the irresistible McSaver Meals.
The second advertisement is set in a corporate convention. The television commercial showcases Mr. Marshall, a European delegate, engaging with a company manager and a young employee. During their interaction, the young employee notices a loose thread on Mr. Marshall’s sweater and attempts to fix it. That doesn’t go well.
Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S) said, “At McDonald’s India (W&S), our focus has always been on creating unforgettable memories and deliver feel-good moments to our customers. With our new ad campaign, we wanted to showcase the irresistible value of McSaver Meals and the moments of joy and connections that our valued customers can experience while enjoying these affordable meals.. Through initiatives like McSaver Meals, we reaffirm that McDonald’s is the best value-for-money QSR destinations for anyone, at any time of the day.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “One of the pillars that McDonald’s is built on is that ‘McDonald’s is for everyone’. And it’s our extra value meals that truly bring this to life. No matter who you are -boss, intern, cop, robber… it makes complete financial and emotional sense to come to McDonald’s to add that smile to your everyday.”
McSaver Meals offer a wide range of choices, ensuring there’s something for everyone’s taste. Customers can enjoy regular meals of McVeggie, McChicken, McAloo Tikki, and Chicken Kebab Burgers, all bundled together at an affordable price. This presents a wonderful opportunity for individuals and families to relish the delightful flavours of McDonald’s without straining their budgets.
The introduction of McSaver Meals is yet another significant step in positioning McDonald’s as the ultimate meal destination. The brand aims to not only make McDonald’s accessible to all but also cultivate a sense of aspiration, allowing everyone to indulge in the classic McDonald’s dine-in experience.
Credits
Chief Creative Officer: Rahul Mathew
Group Creative Director: West – Harshada Menon, Siddhesh Khatavkar
Creative: Sneha Krishnamurthy, Jyotsna Mohanty, Darshika Kapadia, Megha Unadkat, Manika Pangtey, Shravanthi Kanthan, Thevar Subbiah, Shivani Sachdeva, Karthik Pamula
Agency Producer: Jay Gaikwad
Strategy: Mehak Jaini, Aditi Hariharan, Vidisha Jain
Business: Delon Mascarenhas, Sonia Kumar, Barkha Bisht, Avinash Janardhanan
Production house: Method Production
Director: Sapna Singh
Producer: Ravneet Mahajan
