In a pair of announcements, I&S BBDO has appointed Yoshihiro Nagai as President, following his 9-month stint as Managing Director, and BBDO J WEST has promoted Kazuo Hide, formerly Executive Director, to lead the agency business as president as well.
According to the release, the two appointments reflect how “the new structure will strengthen management’s capabilities by accelerating decision-making and creative output, helping the teams to make quick, smart decisions in response to new and changing client demands.”
“The advertising industry has always played a role in delighting, engaging and educating the communities around us; and is it our duty to continue to make a contribution by developing great creative work,” said Kazutoyo Kato, Representative Director, I&S BBDO, BBDO Japan and BBDO J West.
“I know that Yoshihiro Nagai, the new president of I&S BBDO, is the best person to lead the agency to great new heights, thanks to his extensive expertise and experience both at home and overseas. Furthermore, BBDO J West’s reputation in market is that we are one of the competitive creative agencies in the Kyushu region, and I am pleased that Kazuo Hide, the new president of BBDO J West, has been selected to lead BBDO J West as they endeavor to create even more powerful and more effective work.”
