The new identity set out to unify Eatsy’s ecosystem across digital and print platforms in Vietnam, while strengthening brand cohesion and improving user experience.
Eatsy
Chefthai Creative
Eatsy provides a personalized AI-based weight loss solution that integrates biometric data, eating habits, and lifestyle to create a tailored and sustainable journey for users.
Inspired by enclosed boundaries symbolizing “freedom within limits,” the concept, by Chefthai Creative, emphasizes balance—freedom with control. The star’s wing, resembling a harmonic oscillation peak, conveys that good health stems from consistent, positive habits.
Eatsy combines a modern sans-serif and classic serif typeface, merging technology with lifestyle personalization. Its logo—a minimalist orange paired with a four-pointed star—represents health, AI, and progress. The star subtly shapes the letter “e,” symbolizing the journey toward better health.
A vibrant orange–green palette reflects positivity and aligns with the app’s health spectrum from SOS to Perfect, using gradients to express continuous improvement.
The new identity unifies Eatsy’s ecosystem across digital and print platforms, enhancing user experience, brand cohesion, and driving adoption of the Eatsy Pro subscription.
Consumers seek sustainable wellness, not quick fixes.
The insight “freedom within limits” reflects self-discipline as empowerment, blending technology, personalization, and emotional positivity through design.
The main challenge was simplifying complex health data and AI-driven concepts into an approachable, emotionally engaging identity while maintaining visual consistency.
It evolved from a simple health-tracking idea into a holistic “self-control lifestyle” concept, where every visual element—from logo to color gradient—embodies balance, consistency, and personal growth.
The company is now evolving from a calorie-monitoring tool into a comprehensive healthy lifestyle platform, empowering users to manage weight and build sustainable habits.
The main challenge was simplifying complex health data and AI-driven concepts into an approachable, emotionally engaging identity while maintaining visual consistency across platforms.
Post-launch, brand awareness rose by 35%, in-app engagement increased by 40%, and Eatsy Pro subscriptions grew by 28% within three months, reflecting stronger user trust and loyalty.
All images provided by Chefthai Creative
Client: Eatsy
Branding Studio: Chefthai Creative
Creative Director / Brand Designer: Chef Thai
Logo Motion: Thinh NP
Project Assistant: GUSTIEN
