The LEGO Group is partnering with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. to release a lineup of LEGO Editions sets featuring the four football players. The sets allow fans to build, display, and celebrate the sport with designs reflecting each player’s style and including hidden easter eggs.
The LEGO Group also released an image of the four players building the LEGO Editions FIFA World Cup Official Trophy set. The set will be available on LEGO.com, in LEGO stores and selected retailers worldwide. Further content featuring the players will be released on LEGO channels in the coming months.
“It’s not every day you get to be transformed into a LEGO set!” said Cristiano Ronaldo.
“I’m incredibly honoured to be part of this new lineup of LEGO Editions, alongside three other incredible players in the sport. I’m looking forward to seeing fans from all over the world discover my story and sporting heritage by building this LEGO set, blending football and creativity.”
“Football has taught me to dream big and to constantly push my limits,” said Kylian Mbappé.
“This LEGO set tells part of my story, but above all it captures the energy and creativity that make this sport so special. It’s a fun way to share my journey and my passion. If it can inspire young people to believe in their ambitions, build their own path, and enjoy creating along the way, then that’s a true victory.”
“Similar to football, LEGO play is all about building and rebuilding, trying new things, learning from mistakes and celebrating successes,” said Lionel Messi.
“I love how these LEGO sets bring my on-pitch moments to life in a fun and imaginative way. I’m thrilled for fans to explore the magic of football through these sets and together celebrate the sport we all love.”
“Football is all about passion and creativity, and seeing my style captured in LEGO bricks is truly exciting,” said Vini Jr.
“Just like on the field, these sets allow fans to explore new moves and celebrate the energy of the game. I hope they inspire everyone to build their own football dreams.”
“With these new sets we’re bringing the thrill of football to life in a way that allows fans to build, create and celebrate,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.
“We wanted to capture the essence of some of today’s greatest football players, and honour what makes them special, sparking imagination and excitement in kids and families worldwide. We know everyone wants a piece of the celebration and we can’t wait for fans to experience the joy of building their favourite football icon and share their passion for the game with creativity and pride.”
