Media OutReach Newswire has appointed Kitty Lee as Managing Partner, Greater China, a newly created role to accelerate the company’s growth in Mainland China and Greater China. Lee joins from FleishmanHillard, where she served as Senior Vice President & Partner, advising clients across retail, property, healthcare and travel & tourism sectors.
The company said it is committed to supporting Mainland Chinese companies as they expand into international markets. It provides press release distribution through a global network reaching more than 200,000 journalists and editors across over 500 trade media outlets.
The company said its distribution has helped Mainland Chinese clients garner earned media coverage and attract journalists’ inquiries for feature interviews.
Jennifer Kok, Founder and CEO, added: “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand into Mainland China, GBA and Greater China. Kitty brings exactly what we need: deep relationships across this region’s PR and marketing community, and a clear understanding of what brand communications must achieve.
Kitty Lee said, “I have seen the important role that Media OutReach Newswire has played in my work, and the brand trust we have helped to achieve for Mainland Chinese companies expanding into global markets.
I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the Chinese Mainland PR industry.”
