Creative agency Special Australia has launched a campaign for Honda featuring a CR-V Hybrid with a record player strapped to its roof.
The 45-second film shows the vehicle traveling along a country road as The Isley Brothers’ “Smooth Sailin’” plays on the turntable mounted on top of the car. The campaign audio was captured live through the car’s internal Bose sound system and recorded in-camera.
The campaign is the first work from the brand’s agency village, announced in December, comprising media agency Zenith, PR agency Burson, and social agency WiredCo, working alongside Special.
Credits
Client: HONDA
General Manager Brand, Marketing & Digital: Eva Barrett
Head of Marketing: Terri Golder
Marketing Comms Manager: Sylvia Chew
Marketing Campaign Specialist: Bronte Sassella
Marketing Coordinator: Hayley Pepper
Creative Manager: Glenn Gibbons
Creative Agency: SPECIAL
CEO/Partners: Lindsey Evans & Cade Heyde
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
National Managing Director: Sasha Firth
National Head of Production: Tash Johnson
Strategy Director: Sam Butcher
GCD: Sian Binder & Lea Egan
Creative: Harry Roth
Executive Producer: Tania Jeram, Wendy Gillies
Senior Producer: Di Williams
Head of Design: Adam Shear
Finished Art: John Rivera
Team Lead: Kelly Larken
Senior Business Director: Marnie Dunn
Business Manager: Madeleine Williams
Film Prod Co: Rabbit
Director: Kiku Ohe
Partner / Executive Producer: Lucas Jenner
Partner / Managing Director / Executive Producer: Alex Hay
Producer: Katrina Maw
D.O.P: Jeremy Rouse
Editor: Ryan Boucher, The Editors
Grade: Yoomin Lee, Company 3
Online / VFX: Fin Design & Effects
Sound Design: IXYXI (@ixyxi.ixyxi)
Mix: Sonar Music
Music licensing: Level Two Music
Song: ‘Smooth Sailin’ Tonight’ by The Isley Brothers
Media: ZENITH
PR: BURSON GLOBAL
Social: WiredCo
