Visa has announced it is the worldwide tour sponsor for “BTS World Tour ‘Arirang’”, marking the group’s return. “BTS World Tour ‘Arirang’” will feature 82 shows in 34 regions. The reunion began with 18.4 million tuning in online to “BTS The Comeback Live｜Arirang” on 21 March in Seoul.
Visa data showed foreign travel to South Korea increased over 25% during the week of the concert compared to an average week, while travel spending rose around 20% from an average week.
As worldwide tour sponsor, Visa will enable access to the tour through payments. The tour will visit eight cities in Asia Pacific: Kaohsiung, Bangkok, Kuala Lumpur, Singapore, Jakarta, Sydney, Hong Kong, and Manila. Visa cardholders can win complimentary tickets through Visa and its issuing partners in these markets and access merchandise and booths at concerts.
“When it comes to music, few inspire the world as much as BTS. Every step in their journey is marked by passion, creativity, and a determination to make great music,” said Danielle Jin, Senior Vice President and Chief Marketing Officer, Asia Pacific at Visa.
“It is their pursuit of excellence and connection that brought them to the pinnacle of pop, aligning perfectly with Visa’s belief that the small and deliberate choices we make every day define success. Visa is thrilled to bring seamless and secure payments to the “BTS World Tour ‘Arirang'”, enabling anyone to be part of the moment at the biggest music reunion in the world.”
