For the recent International Dog Day, dogs across Thailand grabbed a bite with KFC Thailand’s bid on doggie wellbeing. On a mission to reduce the doggie danger of feeding chicken bones to their pups, the Colonel asked dog owners to think twice and grab a woofing-good BONE TIE instead.
Since KFC chicken bones are a source of protein and calcium for our furry best friends, it’s not surprising that most dogs jump at the very first chance they get to sink their teeth into a drumstick. However, chicken bones can cause internal damage, puncturing a canine’s organs.
With this new campaign KFC sought to prevent that.
This International Dog Day, KFC Thailand launched he ‘KFC BONE TIE’. In collaboration with Momo and Friends – a trusted brand in top quality dog snacks – KFC raised awareness for the wellbeing of our adorable pets, with its naturally safe KFC BONE TIE: a dog snack produced from real, yummy KFC chicken bones, and reshaped into the Colonel’s iconic bow tie.
Now, doggies have a safer and healthier way to dig into their bones, with a high amount of added protein and good dental hygiene factors too. That’s pretty Paw Lickin’ Good if you ask us! said KFC.
“This International Dog Day, we went to market determined to raise awareness on the harmful effects of giving cooked chicken bones to dogs, and to replace this instead with the world’s first dog snack – made with love from our KFC chicken bones,” said Suhayl Limbada, Chief Marketing Officer of KFC Thailand
Park Wannasiri, Chief Creative Officer of Wunderman Thompson Thailand said, “We’ve added the magic touch to KFC’s brand identity by shaping the snack into a bow tie, making it cute and distinctive, exactly as the Colonel likes it. We teamed up with Gluta Story, a content creator with a famous gang of dogs who adorably helped us communicate this campaign with a film that made everyone watch until the end.”
KFC Thailand additionally opened the opportunity for consumers at KFC branches in pet-friendly malls such as Central EastVille, Fashion Island, and Mega Bangna to participate in recycling fresh chicken bones, in an attempt to upcycle food waste and ultimately keep producing the KFC BONE TIE, as an evergreen treat for dogs.
