Bizarre Japanese Nurse Stock Photo Site is a Clever Piece of Content Marketing

A Japanese stock photo site called Sukima Nurse has the oddest selection of images you’ve ever been unable to unsee. One part art, one part goofy, with a heavy dash of the absurd, the site is dedicated to brands that need images for, well…that’s a tough one to call.

According to IT Media, the target segment is “the “one percent of maniac demands,” but the more precise explanation is that Sukima Nurse is housed on nurse recruiting site So, the whacky, attention-grabbing photos are actually a content marketing strategy to drive traffic to the core biz.

And a nicely done strategy at that.

Have a look at just a few of the many available images –they’re all free and downloadable in various sizes at the Sukima Nurse site.

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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