Insights

Analysis and perspectives from across APAC

“Keeping up with consumer habits and behavior is the only way for brands to be meaningfully different…”
May 1, 2024
What stands out in numerous studies, however, is the need for ongoing multicultural training, that can successfully impact people, especially those who...
May 1, 2024
The study found that 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most...
May 1, 2024
Given the complex consumer journeys and marketing ecosystem that exists today, it is much better to have a collaborative mindset with Experience...
April 30, 2024
In Asia's evolving philanthropic landscape, NPOs must adapt to changing donor expectations. This article explores how treating donors as customers, leveraging technology,...
April 26, 2024
In my career, I started as a generalist working as a Management Trainee, and then joined a start-up. Unknowingly, to be honest,...
April 24, 2024
The digital advertising landscape is set for a major shift in 2024, with the phasing out of cookies and the emergence of...
April 23, 2024
Dentsu's "Exploring Future Insights" report dives into Gen Z friendships across 7 Asian markets (Japan, Taiwan, Indonesia, Thailand, Vietnam, Philippines, Malaysia). Key...
April 19, 2024
Live commerce has proven to be a marketing format to reckon with in e-commerce, writes Uma Ranganathan.
April 16, 2024
"We sought to create an event that not only welcomed but celebrated the next generation in an atmosphere brimming with love and...
April 11, 2024
Expanding internationally offers numerous benefits such as access to new markets, customers, workforce, and improved reputation.   As Wharton Magazine noted, “…expansion provides...
April 11, 2024
Landor does a Creative Dive on its rebranding work for Japfa Best, a leading supplier of meat products in the B2B sector...
April 9, 2024
Australians identified climate experts as the most believable about clean energy information (56%), followed by established climate groups (38%), and climate-related industry...
April 8, 2024
More than half of marketers in Singapore are using generative AI to develop more relatable, better-performing content.
April 8, 2024
Nearly a third of Singaporeans say they no longer carry a wallet. That compares to just over a quarter globally.
April 8, 2024

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