Insights

Analysis and perspectives from across APAC

While generative AI is revolutionizing content creation, it is also a double-edged sword says Adobe's Chandra Sinnathamby.
May 21, 2024
Persistence is a quality that truly separates the successful from those who are not, writes Ibraheem Youssef.
May 21, 2024
Companies benefit when employees are allowed to transcend their primary roles, bringing a broader range of skills to the table, writes Amandeep...
May 20, 2024
The latest edition of the AU/NZ Top 10 Favourite Ads Survey, by independent research and insights agency, TRA reveals which ads are...
May 17, 2024
"Brand safety considerations have become prevalent in the media and marketing industries, but they require serious scientific evaluation and more rigorous metrics...
May 16, 2024
Technology has driven economic development, but altering humanity’s original design has negatively affected physical & mental states. However, the tide may be...
May 15, 2024
The Durex campaign uses the analogy of travel, inviting couples to uncover the 'secret destinations' - a metaphor for novel experiences and...
May 14, 2024
Thai malls like Central Embassy, Terminal 21, and EmSphere celebrate the retail experience with their focus on immersive design, art, architecture, and...
May 14, 2024
Teams in APAC are more likely to dedicate the same budget to social media that they did in 2023, unlike teams globally...
May 13, 2024
APAC campaigns were less dominated by not-for-profit campaigns and advertising ‘for good’. Instead, they showcase a diverse range of tactics to relaunch...
May 9, 2024
Over 97% of brands identify content creators as influencers, highlighting the shift away from traditional celebrities as influencers toward a new reality...
May 8, 2024
X is a go-to platform for Japanese businesses and marketers. Could possible policy changes affect that dominance?
May 8, 2024
When Tokyo took center stage as the host of the Olympics in 1964, it raised the standard of international Olympic and event...
May 7, 2024
“Australians want to buy from good companies. Sadly, they also believe that big businesses are failing at this."
May 7, 2024
“Much of social media’s success has been driven by Meta’s remarkable renaissance. However, social’s stronghold on budgets can also be seen in...
May 6, 2024

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