Insights

Analysis and perspectives from across APAC

This article explores how to develop creative thinking by observing the familiar in unfamiliar ways. Learn tips like disrupting routines, questioning assumptions,...
July 2, 2024
"After navigating unprecedented challenges from technological shifts to managing growing expectations on sustainability, senior business decision makers are maintaining a positive mindset."
July 1, 2024
“At Cannes Lions last year, Professor Scott Galloway claimed that 'the era of brand is over'. We set out to prove him...
June 28, 2024
Eight out of ten (80%) of Singaporeans surveyed said they want to shop with retailers that reduce their packaging material.
June 26, 2024
Pressure, from tight deadlines to sudden pitches is a part of our business whether we like it or not, it's up to...
June 25, 2024
In Asia, 85% believe that “everyday life will be better for a person like me in 10 years” vs. 52% in Europe.
June 20, 2024
Japanese posters embody subtlety and high-context visuals, reflecting the aesthetic of Ma (negative space) and a focus on sustainability.
June 18, 2024
Experience marketing has lagged behind other marketing tactics in terms of the sophistication of its approach to measurement, despite the fact that...
June 17, 2024
The ad economy in the Asia Pacific is forecast to grow +8.5% in 2024 to reach $289 billion. This follows growth in...
June 17, 2024
A viral video showed a Tsingtao beer supplier’s worker urinating into a truck that carries grain to its factory. Crisis management.
June 12, 2024
Asia is the 'most excited' region according to an Ipsos report, however, just 39% of Aussies and 43% of Kiwis said they...
June 12, 2024
"While cost of living pressures and faltering consumer confidence are still looming,  our members are confident that clients will continue to invest...
June 11, 2024
According to the World Out of Home Organization, global spending on out-of-home (OOH) advertising reached $41.9bn in 2023, up 16% on 2022's...
June 11, 2024
South Korea's Dongdaemun Design Plaza (DDP) has become an integral part of Seoul's urban fabric, a landmark that reflects the city's vibrant...
June 11, 2024
The new figures are a revision of GroupM's December projections, which anticipated a more modest 5.3% growth for 2024.
June 11, 2024

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