dentsu India has appointed Imtiyaz Vilatra as Chief Commercial Officer, dentsu India, expanding his existing leadership mandate as Chief Executive Officer, Posterscope.
In the expanded role, he will work across the network to strengthen commercial effectiveness, improve the profitability of client relationships, and drive greater accountability for performance, the company said.
Vilatra has more than 25 years of experience in the Out-of-Home (OOH) industry. The company said that, as CEO of Posterscope, he has played a key role in evolving the business and strengthening its digital and intelligent OOH capabilities. His experience spans OOH strategy, innovation, and the application of technology, data, and audience insights.
“Sustainable growth is as much about the quality and profitability of our revenue as it is about scale,” said Harsha Razdan, Chief Executive Officer, South Asia, dentsu.
“Delivering on this requires more than strong execution; it calls for a deep understanding of the economics of our client engagements, the ability to anticipate challenges and the judgement to act on opportunities. Imtiyaz brings extensive industry experience, commercial understanding and a strong track record at Posterscope. His expanded mandate will help embed this approach across dentsu India, enabling us to make better-informed commercial decisions while building a stronger, more sustainable business.”
“Sustainable growth comes from understanding the economics behind every client engagement,” said Vilatra.
“At Posterscope, bringing this discipline to how we grow has been central to building a strong business. I look forward to bringing this experience to my expanded role and working with teams across dentsu India to identify opportunities, improve commercial effectiveness and strengthen profitability across our businesses.”
