Edelman has appointed Sofia Yip as General Manager for Hong Kong, as Delicia Tan returns to Singapore to lead the firm’s growth in the market while maintaining her regional client and leadership responsibilities.
Yip will report to Qu Hong, President, DJE Holdings Greater China. The firm’s Taiwan operation will also report to Qu Hong going forward.
Yip currently serves as Head of Brand and APAC Gen Z Lab Lead at Edelman. She first joined the firm in 2013 and returned in 2019, and has built expertise across corporate reputation, crisis, brand, and integrated communications.
Edelman said Yip has played a key role in strengthening its Hong Kong business, working closely with Delicia Tan in recent years on building client and industry relationships and leading teams.
Tan will take on the role of CEO, Singapore, reporting to Rakesh Thukral, CEO, Asia Pacific. Alongside leading Edelman’s Singapore business, she will continue to play an active role across the region, including with key regional and global clients.
Tan began her Edelman career in Singapore in 2006. Over nearly two decades with the firm, she has held leadership roles across Singapore, Beijing, Hong Kong, and Taiwan, building integrated teams, leading regional and global client relationships, and advising organizations across the region. In recent years, she has led the Hong Kong and Taiwan operations.
“These appointments reflect both the strength of our leadership bench and the opportunities we see across the region,” said Thukral.
“Sofia has earned the trust of our clients, colleagues and industry partners through her strategic counsel, collaborative leadership and commitment to excellence. She knows our Hong Kong business deeply and is well positioned to lead its next chapter.”
“Delicia’s market knowledge and extensive regional experience naturally match with our Singapore business, serving the best interests of our clients and our people. Delicia will continue to remain closely connected to our regional clients and priorities, drawing on the relationships and experience she has built across Asia Pacific over many years.”
“With Sofia leading Hong Kong and Delicia leading Singapore, we have experienced leaders in place to build on the strengths of both businesses and create new opportunities for our clients and teams across the region.”
