McDonald’s Australia and Wieden+Kennedy Sydney have launched a campaign to introduce Macca’s Dunked Korean Sticky BBQ range, featuring the Harlem Globetrotters across Australia and New Zealand.
The campaign is built on the idea that there is no such thing as too much Macca’s sauce. It features the Harlem Globetrotters demonstrating their dunking techniques inside Macca’s kitchens, with team members Moose, Prince, Sunshine, Torch, and Thunder shown spending a day working as Macca’s newest employees.
The campaign extends to social media, where the Globetrotters present “The Art of Dunking.” Out-of-home placements include teaser boards featuring a basketball hoop on the Golden Arches.
The campaign will run for six weeks across TV, cinema, OLV, radio, digital audio, out-of-home, paid and organic social, CRM, in-store, the MyMacca’s app, and content partnerships with Val Morgan.
Credits
Agency: Wieden+Kennedy Sydney
Clients: Macca’s
Production Co: Rabbit
Talent Director: Intuitive Artisan Entertainment
Casting: Danny Long
Post Production: The Editors
Colourist: Rascal
VFX: FIN Design + Effects
Music Composition: Concret Form
Sound Design: Rumble
Media: OMD Sydney
CRM: Digitas AU
Digital Experience + Restaurant Experience: Akcelo
PR and Influencer: Eleven PR
