Trend Micro Incorporated announced its consumer business will now operate under the TrendLife brand, reflecting changes in consumers’ digital lives shaped by artificial intelligence and related risks.
The cybersecurity landscape is evolving rapidly. Threats such as phishing, ransomware, and identity fraud continue to grow, with AI-enabled financial fraud accounting for $442 billion in global losses in 2025. AI has introduced new risks for everyday consumers, including concerns around data privacy and misuse. A TrendLife study of more than 10,000 consumers across nine countries found that 76 percent expressed moderate to extreme concern that personal information shared with AI tools could be misused.
TrendLife continues its Internet Safety for All education initiative and has introduced Kaleida, an AI companion built for families. Kaleida treats the family as a unified system, safeguarding family members from risks associated with AI tools and supporting tasks such as children’s learning and coordinating schedules.
“AI is transforming how families live, learn, and connect,” said Eva Chen, CEO of Trend Micro.
“That demands a different kind of protection, one that does not just defend against threats but gives families real agency over their own safety and privacy as they navigate an AI-powered world. At TrendLife, we believe every family deserves to embrace what AI makes possible without sacrificing control over their digital lives.”
“TrendLife represents a fundamental reimagining of what a technology company can mean to the families it serves,” said Frank Kuo, Chief Consumer Business Officer at TrendLife.
“We have long helped families navigate the full range of online risks, and Kaleida is the latest in that evolution. What makes it ground-breaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most.”
