George P. Johnson (GPJ) has appointed Rich Jee as Vice President and Managing Director of its Korea operations. Jee joins the experience marketing agency after serving as Head of Marketing for Amazon Web Services (AWS) Korea and Global Program Leader for Asia-Pacific and Japan.
Jee spent more than two decades in commercial and marketing leadership roles across technology, retail, fast-moving consumer goods and professional services. At AWS, where he worked from 2015 to 2026, he built the Korea marketing organization from two to 30 members, led major market launches and expanded AWS Summit Seoul into a 27,000-attendee commercial event.
Before AWS, Jee held senior marketing and commercial roles at Intel Korea, Tesco dunnhumby, Dell Computer Korea, Samjong KPMG and Kellogg Korea.
“Korea is one of the most dynamic, tech-forward markets in the world, and experience marketing here has shifted from brand presence to a primary commercial engine. Bringing Rich in is a massive statement of intent for us,” said Ben Taylor, CEO of Project Asia Pacific.
“As GPJ drives experience marketing to be more measurable, more attributable and more effective through new services including The Experience Intelligence System (EIS), Rich brings to GPJ a solid track record of growing enterprise level experiences and doing so through proven effectiveness across complex, high-growth sectors.”
“The line between digital platforms, physical environments, and human connection is disappearing. Brands in Korea are leading the world in how they engage audiences, and the next opportunity is scaling that engagement into measurable, long-term commercial value,” said Rich Jee, VP and Managing Director, GPJ Korea.
“GPJ has an extraordinary reputation for capabilities and creative scale, and I’m excited to join the team to expand our presence and build high-impact experiences that move the needle for our client partners.”
