Sirona has launched ‘Unpause Menopause’, a campaign focused on menopause and the symptoms and everyday experiences associated with the life stage.
The campaign centers on the thought “Cut the noise. Start the conversation” and includes a brand film, expert conversations, influential voices and a dedicated menopause care range.
The campaign highlights experiences that can go unspoken, including itchy ears, joint aches, pins and needles, burning mouth, dizziness, ringing ears, heart palpitations, changes in body odor and dry, gritty eyes.
Beginning October 18, Sirona brought together voices to discuss their experiences and symptoms. Soon after, the brand released the Unpause Menopause brand film alongside a series of conversations with doctors, specialists and women who have experienced menopause.
“With WTF, we saw what happens when you simply give a difficult conversation the space it deserves, women responded because they finally felt seen,” said Deep Bajaj, Re-founder & CEO, Sirona.
“Menopause deserves the same. Women have spent years navigating it in silence, often without the right information, the right words, or even the awareness that what they’re experiencing is menopause at all. As a brand, we’ve always believed the first step to better health is an honest conversation. We normalised talking about periods. We normalised talking about intimate hygiene. Menopause is no different. With Unpause Menopause, we simply want to start that conversation. Because something this universal should never have to be whispered.”
Sirona previously ran its WTF (What the Flow) campaign around menstrual health. The brand said Unpause Menopause continues that focus on conversations around women’s health.
