Mindshare tops the list with 47 shortlisted nominations, with its China office posting 26. They are closely followed by WPP Open X China (17), Mindshare Philippines (16), and Initiative China (10).
The first round of judging concluded on Thursday, 29th February, and the shortlisting jury was impressed with the work, making it extremely difficult to choose the campaigns that made the shortlist.
From an advertiser perspective, there were seven nominations for Coke, Sprite, Sunlight, and Vim, closely followed by KFC, Prime Video, Durex, Lego, Nike, and the National Environment Agency.
The most lauded campaign on the shortlist was Mindshare India’s Vim Black with seven shortlisted mentions, followed by Initiative China’s Lego Friends – Besties Adventure at Creative Land, and Mindshare China’s All Roads Lead to Nike Sportchella.
Leah Mellard, Awards Manager, Festival of Media, said: “Once again, we have seen some fantastic work from a region that continues to push boundaries and deliver exceptional results for clients. It was also wonderful to welcome some new entrants into the program, which shows the strength in depth of the APAC media sector. It’s going to inspire some interesting debates and discussions for the final round of judging next month.”
You can view the full shortlist here.
