GUT Asia's Chief Creative Officer on NÜTRL's South Korea launch, localizing a global brand without changing it, and collaborating with talent beyond...
Recently named ‘Brand Campaign of the Decade’ at the Asia Pacific Tambuli Awards, NESCAFÉ’s ‘Bangon’ platform has remained rooted in resilience. Star...
Created with Ogilvy Vietnam, the ‘Hydration Breaks The Ads’ campaign responded to frustration among football fans watching from home as hydration breaks...
The Seoul-based agency developed a flexible new identity, drawing on Hangul, lotus forms, and traditional patterns while placing the brand's story of...
Happiness Saigon’s open-source Việt Móckúp Library gives designers, agencies, students, and brands access to authentic Vietnamese mockup templates built from real local...
After a tourist took to Reddit asking how to “silence” the coquí—describing its distinctive nighttime call as annoying—Puerto Rico responded with swift...
Ki Saigon turned Pepsi cans into celebrations of local pride, using street food-inspired design, typography, and illustration to spotlight nine iconic Vietnamese...
Rather than partnering with influencers, Pepsodent and Team Unilever @ McCann's TeethTalk Academy is developing a new generation of creators from within...
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