Coca-Cola will be releasing a new series of cans and bottles featuring each of the seven members of the popular Korean boy band BTS in South Korea. The group, which has been enjoying increasing popularity on the global stage, is the brand ambassador for Coca-Cola in the country.
Though the campaign is only taking place in Korea, BTS fans have caused a stir by reposting pictures and requesting for the beverage brand to make the special edition cans and bottles available globally.
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BTS was also featured in promotions for Coca-Cola during the 2018 Fifa World Cup in Russia.
The brand also enjoyed a successful promotion of Sprite by K-pop girl group Black Pink.
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