Sprite has launched ‘It’s That Fresh,’ a global platform that introduces a new brand expression, including a refreshed logo, visual identity, and partnerships across music, basketball, food, fashion, and street culture. The platform brings together Sprite’s global brand expression under one platform, including a new “Sprite Sound” and collaborations across multiple cultural areas. The work was created in partnership with creative studio forpeople.
The company said the platform is aimed at connecting with Gen Z in spaces where culture is shaped and shared. Sprite said it has been present in music, basketball, and street culture over several decades. The new platform brings these elements together under one global framework.
“It’s That Fresh is a bold expression of Sprite as well as a mindset that celebrates challenging the status quo and championing originality,” said Oana Vlad, Vice President, Sprite Global Brand
Sprite cited its history in street culture, including its 1986 ‘Now More Than Ever’ advertisement and the ‘Obey Your Thirst’ campaign in the 1990s. The brand also referenced Limelight, its global music platform, and collaborations in South Korea, China, and Brazil.
A New Look and Sound
The updated visual identity includes the return of the Lymon symbol, combined with the Sprite wordmark into one design element. The system uses green-and-white colors, liquid visuals, and movement.
The new design will begin rolling out in March 2026 across Sprite and Sprite Zero Sugar, including cans with the wordmark displayed vertically. Sprite Zero Sugar will include black color elements and a “Zero Sugar” line on packaging.
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The redesign brings back Sprite’s iconic lemon-lime motif, the ‘Lymon.’
Sprite is also introducing the “Sprite Sound,” a sonic identity developed in collaboration with producer and artist Mustard. The sound will be used across audio and video communications.
UK rapper LeoStayTrill created original music using a custom Sprite instrument, an Ableton Move device with pre-loaded samples and product sounds used in the Sprite Sound.
Rooted in Street Culture
Sprite is partnering with Crenshaw Skate Club, a skate collective based in Los Angeles. The collaboration will include product releases and experiences throughout 2026.
The company said the partnership reflects its ongoing connection to skateboarding, fashion, and community.
Meta description: Sprite launches ‘It’s That Fresh’ global platform with new logo, Sprite Sound, partnerships across music, basketball, fashion, street culture, and rollout beginning March 2026.
