Phil Schiller, an Apple Fellow responsible for leading the App Store and Apple Events, has deactivated his Twitter account as of Sunday for unknown reasons.
The account, which had approximately 265.8 thousand followers and just over 240 accounts followed now reads “doesn’t exist”.
Schiller, who has been on the platform since 2008, previously used the account to promote Apple products and services as a continuation of his previous role as SVP of Worldwide Marketing.
The Apple exec’s exodus from Twitter comes following CEO Elon Musk’s announcement that former President Trump’s account would be reinstated on the platform following his suspension in January 2021.
While I expect lots of leeway, there is a real scenario in which Apple/Google remove Twitter because of content moderation issues or because Twitter decides to bypass the 15%-30% cuts. Notably, we appear to now know how Apple’s App Store chief feels about the new Twitter. https://t.co/PCjOEsWA1L pic.twitter.com/LWjFCgxINA
— Mark Gurman (@markgurman) November 20, 2022
In a recent interview, Apple’s CEO Tim Cook, who is still active on the platform, talked about the state of Twitter and its relationship with Apple.
“They say that they’re going to continue to moderate, and so I count on them to do that because I don’t think anybody really wants hate speech on their platform.”