AdAsia Holdings has announced the launch of a Taiwan office, making it the fifth market the ad-tech firm has entered since launching a short eight months ago.
Masahiro Goto will take the helm at the office in Taipei. Goto joins from fintech firm Uzabase Asia Pacific and was formerly an M&A specialist in the tech, media and telecommunications sector.
After successful entries Southeast Asian markets, the Singapore-headquartered company views the Taiwan office as a way to expand into Greater China.
“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Sogo commented: “We are taking a unique approach to the Greater China market, tailoring our solutions to marketers, advertisers, publishers and influencers according to their local needs. We’re also looking to partner up with local players and Taiwan provides us with a perfect starting point.”
AdAsia has offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore and Taipei.
