Full-service music and sound agency, made by ikigai, has launched Origami, a bespoke music catalogue, as a standalone brand. The catalogue is a curated collection of pieces composed in advance by human artists, selected and shaped to a client’s film when a brief arrives.
The agency says the model addresses time constraints in production without sacrificing craft. According to the release, Origami offers no generated tracks, no algorithmic compositions, and no license ambiguity.
“We’ve been quietly running this model with clients for over a year because it works,” said Ryan Dickinson, founder of made by ikigai.
“It helps take the guesswork out of whether an existing track from a playlist will fit in your film, or whether the bespoke brief you’ve just given will come back how you hoped a few days later.”
The catalogue has been embraced by agencies including VCCP, Ogilvy, and Wieden + Kennedy, according to the release, “on projects where time is short, but a high level of craft is still required.”
Dickinson described one early project involving Airwallex’s collaboration with McLaren F1, Shifted Perspectives, produced by Whale. “Time was tight and the edit was already well advanced when the music brief landed,” he said.
“Our team chose a piece by a French composer, reshaped it to the film, and even went back to the composer to re-record key elements in response to client feedback. An original track crafted with time, and a real artist behind it. Delivered in a timeline with a range of choices that a traditional bespoke approach could never match.”
“Origami has the same level of care and craft that we put into our projects like the Go Mongolia film which we composed from the ground up and won awards for original music at both Ciclope and Adfest recently,” Dickinson added.
“Same composers, same creatives, just that the music has been written ahead of time instead of starting from zero when being briefed.”
The launch coincides with Primavera Pro in Barcelona, where Dickinson presented last week.
