WPP Media has partnered with AI startup Kily to expand its commerce offering in India through a strategic technology partnership. The collaboration integrates Kily’s agentic commerce technology with WPP Open, WPP’s agentic marketing platform, to support WPP Media’s Commerce Practice in India.
The partnership is intended to provide brands and sellers with a more connected approach to commerce by combining planning, activation, and measurement across marketplaces and quick commerce platforms.
It combines Kily’s technology with WPP Media’s Integrated Commerce Planner to help brands respond to market changes, optimize investments, and align demand, inventory, and media through AI-powered planning and optimization.
Kily develops AI agents that manage commerce operations including listing, pricing, and advertising across marketplaces and quick commerce platforms.
Kily was founded by Sankalp Mehrotra and Anurag Singh, who previously worked at Flipkart and Affle. The company focuses on managing commerce across multiple platforms by unifying signals from platforms, categories, and consumer touchpoints.
“Kily is deeply focused on bringing autonomy to commerce management,” said Sankalp Mehrotra, Co-Founder and CEO, Kily.
“India’s fragmented multi-marketplace landscape makes a solution like ours critical for judgment, decision making and outcomes at scale. Working with WPP Media, we are enabling brands to respond faster, operate more efficiently and unlock stronger performance across quick commerce and marketplaces.”
“Ecommerce today is no longer linear, it is shaped by multiple signals, fragmented platforms and constant shifts in demand,” said Ashwin Padmanabhan is COO, WPP Media, South Asia.
“Our Integrated Commerce Planner developed in partnership with Kily, brings these moving parts into a more connected system where planning, activation, and measurement are continuously aligned. By embedding AI-led intelligence into everyday decision-making, it enables brands to move from reactive execution to a more predictive, outcome-driven approach to growth.”
