Following a competitive pitch, The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region.
CHEP Media will support the university with an integrated, whole-of-university media strategy, to further elevate its brand profile and drive recruitment for undergraduate and postgraduate offerings.
“As Australia’s first university, Sydney has a terrific heritage we’re really proud of, and an ambitious strategy for the future of our education and research which makes a positive impact on the world,” said The University of Sydney’s Chief Marketing and Communications Officer, Johanna Lowe.
“We were impressed by CHEP Media’s strategic thinking, data-led planning and use of technology that brings this to life in a way that taps into the moments that matter most for our future students when they are choosing where to study.
“Today’s universities are paying close attention to game-changing technology, new competitors, evolving demographics and heightened expectations for personalised service,” said CHEP Network’s Chief Media Officer, Anna Cherry.
“At the same time, the ‘age of the customer’ has arrived in the higher education sector, and students have higher expectations about their experience at university and what it will lead to.
