The Company We Keep Adds to South-East Asia Team With Trio of Hires

Independent full sensory experience agency, The Company We Keep (The CWK), has added to its South-East Asia (SEA) team with three new hires including a Project Director and two Project Managers.

Based in The CWK’s recently opened Singapore hub, newly appointed Project Director, Tam Xu, will spearhead the delivery of bespoke projects for clients across the SEA region. Additionally, Xu will nurture and train the team of producers for the Singapore Hub, ensuring a stellar production powerhouse.

Xu has held various roles and showcased exceptional skills. At MOI Global, Xu played a pivotal role in setting up the Events and Project Management teams from scratch. As an Event Director, she successfully led a growing team, managed end-to-end event planning and execution, and built strong client relationships with companies such as Fujifilm, Google Cloud, Oracle, Red Hat, and UBS.


Commenting on her new Project Director role and vision, Tam Xu said: “The CWK has an envious reputation and I’m thrilled to be part of the SEA team during an exciting growth phase. Together with Victor, I look forward to scaling new heights, building a team and achieving new milestones for The CWK’s Singapore Hub.”

In her position as Project Director, Xu is responsible for day-to-day project management across multiple departments, ensuring operational and financial discipline, delivery excellence, and resource optimization.

Nicole Pow and Deon Tan will also be stepping into Project Management roles within the Singapore Hub, where they will be overseeing The CWK projects. Pow will leverage her tech-savvy expertise, while Tan will take on a social and creative heavy role.

Pow has spent the last 8 years in events management where she’s worked on many events ranging from conferences, meetings, award ceremonies, travel incentives and more. Tan brings 10 years of experience across events, sales, and marketing.


Victor Darmawan, Business Director Asia, The CWK said: “I am incredibly excited about Tam, Nicole, and Deon joining the company, and I look forward to working closely with them to elevate Singapore as the next Hub for The CWK. Together, we will continue to provide world-class service to our clients, fostering growth and success.”

Nigel Ruffell, CEO, The CWK said: “The addition of Tam, Nicole, and Deon to our growing team is a testament to The Company We Keep’s remarkable success in the SEA region. Each of them brings a wealth of invaluable experience that will undoubtedly enhance our capabilities across APAC. With our expanding team and reinforced presence, we’re embarking on an exciting journey filled with limitless opportunities, and we eagerly anticipate the amazing work they will do.”

With the Singapore base launching earlier this year, The CWK has already commenced work with clients such as Credit Suisse and WalkMe. Adding to the roster of project work with foundation clients Salesforce, and Docusign.

The Staff

The Staff

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