Used-car platform Spinny has launched its Diwali campaign, ‘Festival of Spinny: Together, We Go Far,’ which the company said celebrates the people, skill, and attention that go into making a car special for the person who takes it home.
Set across Spinny’s Integrated Restoration Centre and Spinny Park in Hinjewadi, Pune, the campaign film brings dance and automotive craftsmanship together. Dancers weave through rows of cars and restoration bays, turning familiar workspaces into stages, as inspection, polishing, and finishing touches become part of the choreography.
Spinny said its restoration ecosystem spans 15 Integrated Restoration Centres and 15 lakh sq. ft. of infrastructure, supported by 3 crore cumulative workforce experience-hours, and that only one in 20 cars that undergo inspection is selected for restoration.
The film is set to Funky Pawa by Maati Baani, featuring Jodiya Pawa artist Noor Mohammad Sodha, with vocals by Geeta Bheel and troupe. The composition is rooted in Gujarati folk music. The choreography is by Viren Lakum and performed by Sumeet Nagdev Dance Arts.
Credits
Conceptualised by: Crazy Cocoon Collective
Production house: Sixteenth Studios
Director: Samir Zaidi
Director of Photography: Ajatshatru Singh
Dance group: Sumeet Nagdev Dance Arts
Choreographer: Viren Lakum
Music: Funky Pawa – Maati Baani
Music composed and produced by: Maati Baani
Jodiya Pawa: Noor Mohammad Sodha
Vocals: Geeta Bheel and troupe
