Razorpay Campaign Offers up an Ode to Every Founder’s Journey

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Reiterating its commitment to supporting and celebrating the entrepreneurial spirit of founders, Razorpay has launched its new brand film, ‘Believe’.

Launched on National Entrepreneurs Day, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.

The humorous spot done with Footloose Films aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories.


 

The campaign said the film aims to capture the story of every founder’s journey in under 3 minutes, encapsulating their triumphs, and challenges throughout, from starting with that simple idea, and relentlessly braving through all possible odds till the end.

Commenting on the launch of the brand film, Apuarv Sethi, VP, Marketing, Razorpay said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. A

He added, “India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting & championing them in their journey.”


 

Directed by Ishaan Gaur, and Indrasish Mukharjee, the film is a vivid montage of instances and moments filled with ups and downs, curveballs, and swift wins peppered with what seem like endless failures, that not only strike a chord with young founders and seasoned ones, but are relatable to any and every founder.

“With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us”, said Indrasish Mukherjee, Creative Director, Footloose Films.

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