Q&A: Yesi Gusteti – ‘Organizations Need to Prepare Themselves and Improve the Underlying Technology’

It is important for organizations to anticipate future possibilities, says Yesi Gusteti.

As part of the recent Asia Pacific Stevie AwardsBranding in Asia has partnered with the organization for a series of post-event interviews with jurors to get their insights on what they saw during the judging period – including the latest trends, business challenges, and those exceptional entrants that stood out from the rest.

Next, we talk with Yesi Gusteti, Dean/Law and Business Faculty, Dharmas Indonesia University.

Over the course of our Q&A, Dean Gusteti shares what she looked for when evaluating entries, interesting innovations, APAC regional trends, and more.


 

What were you primarily looking for when evaluating the entries in your category during the 11th annual Asia Pacific Stevie Awards?

  • The ability to understand the current situation and conditions, both external and internal to the company.
  • Innovation and creativity.

What kind of innovation and creativity have solved the company’s or institution’s current problems?

New ideas that are effective and meaningful. It may be a simple idea, but it solves the core problem.

  • Results and impact. The results achieved and the impact on the company, industry, or society.
  • Sustainability. Whether successors or employees of the company can continue the new ideas and solutions.

Considering the Asia-Pacific Stevie Awards focus on innovation in all its forms, what were some of the most interesting innovations you saw based on your reviewed entries?

Innovations that are simple but difficult to implement.  For example, Ms. Lianawaty Suwono has an innovative perspective and mindset in analyzing economic changes to better prepare BCA’s human resources. This is necessary for BCA to be able to adapt to the changing times.

An example of this is in understanding the human resource model of the millennial generation.


 

The culture of not blaming but focusing on solutions is a good breakthrough but needs a strong foundation to maintain and improve organizational culture.

The Stevie Awards judges average scores determine the winners. What factors helped certain entrants receive higher ratings to rise above the competition?

The score that helped participants was the availability of clear and adequate information. Most of the information submitted is limited. Judges can still find information from anywhere but the videos submitted are still not very informative.

Were there any regional trends or challenges that you noticed in the submissions?

Trends or challenges that need to be considered are the use of technology, both in what the participants have done, or the technology used in the delivery of information, and the possibility of inappropriate use of technology that provides biased information to the jury.

Looking ahead, what are your thoughts on the biggest challenges and opportunities facing organizations in the APAC region in the coming years?

Asia Pacific organizations cannot be separated from the development of the world economy. The world’s economic and political development is currently on the brink of crisis.

This is coupled with the possibility that global crises such as the COVID-19 pandemic could emerge in different ways. Organizations need to prepare themselves and improve the underlying technology of the company to anticipate future possibilities.


This Q&A was published in partnership with The Asia-Pacific Stevie Awards. To learn more, including how and when to enter visit asia.stevieawards.com

 

Read More

Creative Work

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours