The legal battle that started in 2020 between Netflix and South Korean ISP SK Broadband over cost-sharing for network usage and maintenance has come to an end. Not only is the battle over, but the two companies have also announced a new partnership along with mending fences.
The partnership will see the pair partner to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options along with SK Telecom and SK Broadband offering various price plans and products, including bundled packages.
“Moving forward, SK Broadband and Netflix will end all disputes with the signing of today’s partnership, and collaborate as partners for the future,” Netflix said in a statement.
“This mutual decision stems from both parties’ shared foundational principle that prioritizes customers.”
It was additionally announced that SK Telecom and SK Broadband will explore opportunities with Netflix to leverage AI technologies developed by SK Telecom and SK Broadband, such as Conversational UX and Personalized Recommendation Technologies, to create better entertainment experiences for customers.
“Netflix is committed to creating and delivering the best stories to members in Korea and audiences worldwide, and we have high expectations for the journey ahead as partners serving our customers with SK Telecom and SK Broadband,” said Netflix’s Tony Zameczkowski, Vice President of APAC Partnerships.
SK Telecom’s Choi Hwanseok, Vice President of Corporate Strategy, added, “This strategic partnership with Netflix originates from the philosophy of SK Telecom and SK Broadband, where customer value is prioritized, and comes as part of our efforts to provide customers with an enhanced media service environment.”
