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MullenLowe Singapore is the Singapore-based agency of the MullenLowe Group a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality.
Global specialisms include expertise in brand strategy, creative content development, performance analytics, communications planning, and through-the-line advertising with MullenLowe, digital marketing with MullenLowe Profero, and strategic activation and shopper marketing via MullenLowe Open.
MullenLowe Singapore
1 Harbourfront Place, #11-04
Harbourfront Tower One
Singapore
098633
If it was the other way around–Animals would never treat us a bad as we treat them. Or so goes the new PETA (People for the Ethical Treatment of Animals) campaign in a cleverly done pair of films put together by MullenLowe Singapore.
“Sometimes a new perspective can provide the push that people need to make kinder choices that spare animals a lifetime of suffering, such as choosing soy or almond milk over cow’s milk,” writes PETA’s senior international media director, Ben Williamson.
“The inspiration for the video series came from asking people how they’d feel if cows treated humans the way that we treat cows used by the dairy industry,” Williamson told AdWeek. “And what if tubes were shoved down our throats to force-feed us so that other species could eat our enlarged, diseased livers? Once we try to put ourselves in the place of animals exploited for food, it’s easy to recognize how horrific their suffering is and why we should never eat them.”
MORE: New PETA Campaign is the Most Disturbing thing You’ve Seen in Awhile
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