Media.Monks has announced the appointment of Matthew Godfrey to lead its APAC Content practice. Prior to joining Media.Monks, Godfrey was CEO of food tech start-up Nutrition Innovation which operated from Africa to Asia. Prior to this, he had over 15 years as CEO of agency businesses, including VMLY&R and Publicis Worldwide.
Working alongside Kenny Griffiths, Managing Director APAC of Data, Digital and Media, Godfrey joins as the Media.Monks business primes for a new era, shaped by its “We Are Now” mission the agency said.
“With an extensive background in the region and a wealth of knowledge based on his experience in the market, we are confident Matt is the right person to drive the business forward, fostering our client relations,” said Bruno Lambertini, Co-CEO, Content, at Media.Monks.
“He will add a lot of value to our vision, especially when it comes to the single P&L and single brand, along with our mission to shift industries forward by re-shaping how businesses interact with the world, now.”
The agency said a strategic focus for Godfrey will be expanding the Media.Monks business model in APAC, which centers on key markets such as China, Australia, Japan, Korea, and Singapore, and is supported by content excellence hub offices. In APAC, Media.Monks has two hub offices that house creative and technical talent in Malaysia and India.
Godfrey said: “The content industry is now at a very dynamic time. As global leaders in AI, Social, and all Digital Platforms, Media.Monks is ideally placed to help APAC brands create and orchestrate powerful and efficient communication solutions. The opportunity for innovation has never been greater and I’m excited to help APAC clients gain a competitive advantage by accessing our incredible talent.”
The new era is shaped by Media.Monks’ client partnerships with brands including Sanofi, CJ Bibigo, Adobe, PayPal and Google.