Little Big Change Invites Babies Everywhere to Take a Dump on 2020

    It may not accomplish much, yet we are fans.

    By Asia Ad Junkie - Jan 7, 2021
    Little Big Change Invites Babies Everywhere to Take a Dump on 2020

    Diaper brand Little Big Change launched a clever new Instagram campaign inviting babies all over the world to take a big steaming crap on 2020.

    In what seems almost like a therapeutic project to us, the company is inviting parents to take a photo of their baby’s diaper-clad bottom with the “2020” written clearly on the bum. The diaper doesn’t even need to be a Little Big Change, any will do. It is; however, preferable if the diaper is full.

    Eager participants in the ‘taking a dump on 2020’ campaign should then post their photos to Instagram with #LittleBigChange.



    Nappy New Year!


    Little Big Change
    Marketing Director: Zita Tourneur
    Product Marketing Officer: Fanny Compère

    President and Executive Creative Director: Georges Mohammed-Chérif
    Vice President: Thomas Granger
    Managing Director: Julien Levilain
    Art Director: Louis Audard
    Copywriter: Tristan Daltroff
    Art Director Assistant: Vincent Tavernier
    Associate Director: Isaure Goetz
    Account Executive: Agathe Coquillon
    Head of Social Media: Julien Scaglione
    Social Media Consultant: Felix Brunot
    Social Media Consultant: Clément Jacobi
    Head of PR & Communication: Amélie Juillet
    PR & Communication Manager: Paul Renaudineau

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