Omnicom Content Experiences (OCX) has appointed Hiroyuki Matsuzaki as Managing Director, OCX Japan, effective November 1, 2026. He succeeds Alain Rhone, who is retiring after more than three decades with the group.
Matsuzaki has more than 13 years of experience within the Omnicom Production network, having joined the organization during its Designory era. He currently serves as Chief Client Officer. OCX said he has been instrumental in leading key client relationships and driving business growth across both Japanese and international markets.
In his new role, Matsuzaki will oversee OCX Japan as the business continues to expand its focus on technology, transformation and evolving content experience solutions, according to the company.
“Production is playing an increasingly strategic role in the marketing ecosystem,” said Sergio Lopez, CEO, Omnicom Production.
“Melissa and Hiro’s combination of expertise, ambition and innovation will accelerate OCX Japan’s growth, deepen our client partnerships, and ensure we continue to lead at the intersection of creativity, technology, and AI.”
“Hiroyuki brings a rare combination of deep local market expertise, international perspective and collaborative leadership,” said Melissa Chan, CEO, OCX APAC and Representative Director, OCX Japan.
“As technology continues to reshape how content is created, scaled and delivered, his understanding of both our clients’ needs and our business makes him ideally positioned to lead OCX Japan into its next chapter. Under his leadership, our Japan team will continue to strengthen its capabilities, deepen client partnerships and unlock new opportunities for growth and innovation.”
OCX said Rhone has played a pivotal role in shaping its presence in Japan and contributing to the broader growth of the business across Asia, and that his leadership has helped establish a strong foundation from which OCX Japan is well positioned to enter its next phase of development.
Matsuzaki will be supported by Kazo Kano, CFO, and Sean Wood, COO.
“I am honoured to take on this role at such an important moment for both our industry and our business,” said Matsuzaki.
“OCX Japan has a talented team, strong client partnerships and access to the broad capabilities of both OCX and Omnicom. Our focus moving forward will be on bringing these strengths together in new ways, embracing emerging technologies and innovative production models while continuing to deliver exceptional value and outcomes for our clients. I look forward to building on our success and leading the next stage of growth for OCX Japan.”
