Japanese lingerie brand Wacoal has named Rakul Preet Singh as its new brand ambassador in India, with the association debuting through its Autumn/Winter 2026 campaign, ‘In Pursuit of Beauty’.
The partnership brings Wacoal’s Japanese craftsmanship together with Singh’s style and sensibility. The campaign explores beauty as an evolving expression of self shaped by discovery, refinement and confidence in individuality.
Through ‘In Pursuit of Beauty’, Singh becomes the face of Wacoal’s vision of contemporary femininity, with the campaign focusing on design, fit, comfort and feeling at ease in what you wear.
The campaign film features Singh in a series of expressive moments reflecting different facets of her pursuit of beauty and self-expression, interwoven with glimpses of Wacoal’s craftsmanship.
“At Wacoal, beauty is an ongoing pursuit, expressed through the harmony of thoughtful design, refined craftsmanship and exceptional fit,” said Pooja Merani, COO, Wacoal India.
“Rakul embodies this philosophy through her own approach to her craft with grace, discipline and an innate sense of individuality. Her ability to continually evolve while remaining authentic to herself makes her a natural fit for Wacoal. We are delighted to welcome her to the Wacoal family and bring the philosophy of ‘In Pursuit of Beauty’ to life through this association.”
“I’ve always believed that the best version of you is the one you’re still working on,” said Rakul Preet Singh.
“Wacoal approaches lingerie the same way, with so much thought and care going into every detail. When something fits you that well, you stop thinking about it and just get on with your day. I’m thrilled to be part of the Wacoal family.”
The campaign film features Singh’s movement, creativity and self-expression alongside glimpses of Wacoal’s craftsmanship, including the precision behind its designs and details of the garments.
